POOLIN focuses on household embroidery machines and sewing machines, dedicated to bringing users more joy in sewing and embroidery while fostering emotional bonds within families and achieving success in their endeavors. Popular products include EOC01, EOC02, EOC05, and EOC06. Intelligent, user-friendly, durable, and modern fashion are the design principles POOLIN has always pursued. While enhancing the user experience, POOLIN also thoughtfully provides free product training and lifetime after-sales support. Owning a POOLIN machine means having a partner with over 10 years of sewing and embroidery experience.

Richword is a one-stop shopping center for embroidery and sewing, specializing in selecting and providing the most professional and reliable machines and consumables for customers. Through partnerships with BAi/Poolin/Mighty Hoop, Richword offers a variety of embroidery solutions. Richword has always been committed to providing comprehensive product and service support to global embroidery customization customers, establishing a complete business ecosystem, and pursuing real customer value. High-quality products, cost-effectiveness, and excellent service quality have always been Richword's goals.

Institch focuses on embroidery industry software, leveraging software to enhance services and provide customers with a superior experience. Since its inception, Institch has adhered to the principle of putting service first, consistently offering free software and tools for embroidery enthusiasts! Today, Institch products include pattern transfer software, cost calculators, and online lightweight design software. By solving service problems with the internet, Institch makes services more efficient and convenient, effectively lowering the learning curve for beginners and making embroidery more accessible. Through continuous innovation, Institch is creating greater value for customers and setting new benchmarks for software and services in the embroidery industry.